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      <image:caption>The company wanted to streamline the online ordering process with a focus on special orders, so I outlined the purchase flow for menu items and special orders from the perspective of our persona Taylor. Based on my research, users place a high value on other customer’s recommendations. So I created a flow where Taylor enters the website after a friend recommends the company.</image:caption>
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      <image:caption>How might we help consumers feel more confident about shopping online?</image:caption>
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      <image:caption>How might we make the company’s representation of products more trustworthy?</image:caption>
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      <image:caption>How might we help the consumer easily find furniture that fit their needs?</image:caption>
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      <image:title>Latest Work - An end to end augmented reality app making furniture shopping easy - Welcoming the user</image:title>
      <image:caption>The home screen provides a clean and cohesive design and a clear call to action.</image:caption>
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      <image:title>Latest Work - An end to end augmented reality app making furniture shopping easy - Picture search for more accurate results</image:title>
      <image:caption>By tapping on the camera icon in the top navigation users search for furniture similar to ones they like.</image:caption>
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      <image:caption>To allow users to navigate freely within the app, the bottom navigation is accessible at all times except during checkout and augmented reality. Discovering a universal language Because augmented reality is still new to many markets and not widely used, there is no universal icon people associate with it. To avoid confusion, a 3D icon is paired with instructional text to increase understandability.</image:caption>
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      <image:caption>Iconography and text instruct users unfamiliar with augmented realty how to use the app. By scanning the space, the furniture is automatically placed in an optimal area in the room, providing a starting point for the user to view and adjust if needed. Let’s see how it fits To confirm the furniture will fit in a space users tap on the item to view the dimensions. All color options can be seamlessly viewed in augmented reality by selecting the colors listed beside the item.</image:caption>
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